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A small scare can be very motivational
Posted By Paul Watkins On 16th December 2002 @ 15:02 In Uncategorized | No Comments
I was at a party last weekend chatting to a friend about choosing real estate agents. Now trying to convince someone that they MUST have something (which often backfire s as the harder you try, the less credibility it has) how about sowing a seed of doubt in their mind and walking away. The impact can be huge.
So I could have said “My real estate agent was the best you can get. She looked after me so well, so professional - you should use her yourself since you’re going to sell” This is boring cliché-ridden stuff that lacks credibility.
Instead, I said “Cripes I hope you’re careful about choosing the right person. I did my homework and only a handful made the grade” Then I walked away. They called me the next day to ask who she was!! I love this stuff.
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