I was at a party last weekend chatting to a friend about choosing real estate agents. Now trying to convince someone that they MUST have something (which often backfire s as the harder you try, the less credibility it has) how about sowing a seed of doubt in their mind and walking away. The impact can be huge.

So I could have said “My real estate agent was the best you can get. She looked after me so well, so professional - you should use her yourself since you’re going to sell” This is boring cliché-ridden stuff that lacks credibility.

Instead, I said “Cripes I hope you’re careful about choosing the right person. I did my homework and only a handful made the grade” Then I walked away. They called me the next day to ask who she was!! I love this stuff.