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Nail a bit of wood on and double the price

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Nail a bit of wood on and double the price

February 7th, 2003
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Here’s an idea for a budding entrepreneur. How come bedside clock radios are so ugly!! They are seen every day by at least one person in the house - in all their cheap black plastic glory.

Why can’t they be a piece of furniture? A well designed wood-clad piece or perhaps painted ceramic or polished metal or even glass. The dumb part is that by adding a $5 décor surround to a $30 clock radio, the price could easily be $60 and the punters would pay!

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