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Your business value is based on your database marketing strategies

   "Why the saleable value of your business in 5 years time will only be a fraction of what it is now if you don't use true database marketing strategies"
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  • The value of an adviser’s business is based on the value of the client base - and therefore the strength of the client relationships. This shows how to ensure that that value remains intact.
  • Analysis of a typical insurance client database and why the value cannot be maintained without changes.
  • How to identify the database marketing changes required.
  • A plan to implement the changes.

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