Your business value is based on your database marketing strategies
Posted By Paul Watkins On 19th September 2006 @ 20:45 In Uncategorized | No Comments
- The value of an adviser’s business is based on the value of the client base - and therefore the strength of the client relationships. This shows how to ensure that that value remains intact.
- Analysis of a typical insurance client database and why the value cannot be maintained without changes.
- How to identify the database marketing changes required.
- A plan to implement the changes.
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