Retail and small business - presentations and workshops on marketing

[1] View these published articles and presentations on retail and other small business marketing by Paul Watkins…

“You were considered to be knowledgeable, entertaining and ‘of the right level’. Thank you for taking the time to research exactly what our needs and the needs of our sponsors were so that you could get this mix right and subsequently put together an excellent presentation”
- Kirsten Kilmister, New Zealand Retailers Association

Presentations are written specifically to the brief from the organizer, but popular topics are as below. PowerPoint is used to enhance the impact and key points.

(1) 80% of your customers are losing you money - the 80/20 rule in retail

• Proof (simple mathematical) that you can’t grow unless you only concentrate on high value customers
• An easy to implement 4-step marketing plan that focuses on these high value customers
• Ways to get away from price as the reason customers come in - including how to gain customers by putting prices up!
• Loyalty programs that do not involve discounting rewards

(2) Tell your customers what they want and how often. Don’t wait for them to ask - easy to implement customer relationship management for retailers

Components of a PowerPoint presentations

Keynote address, workshop or consulting undertaken for retail clients that include:

• Telecom (NZ) - cell phone stores
• Amcal Pharmacy Group
• Vantage Pharmacy Group
• Guardian Pharmacy Group
• BP Oil - retail dealers
• Kodak - fast photo retailers
• Mobil Oil - retail dealers
• NZ Retailers Association
• Bank of New Zealand - their retail clients
• Yamaha Music stores
• Biz-info business support program
• Agfa - fast photo outlets
• Garden World garden centers
• NZ Meat Retailers Association
• Cash Converters - secondhand goods retailers

For references or comments on recent presentations by Paul:

Kirsten Kilmister, NZ Retailers Assn [2] kkilmister
Vicki Dombroski, Biz-info Taranaki [3] VickyD

A shortened version of the 4-step marketing plan component of the PPT presentations
[4] View PowerPoint Presentation »